Serve. Exchange. Demand. Yield. Measure. Settle.
An independent advertising and commercial technology stack being developed for FAST, OTT, CTV and digital video - connecting media signals, inventory, demand, yield and settlement.
Explore every layer.
Each product has a clear role inside the integrated ecosystem and can also be considered as a focused integration point for third-party customers.
AstraMonetise
Commercial operating layer
Coordinates monetisation configuration, tenant economics, revenue share, commercial policy and monetisation workflows across the ecosystem.
→AstraPartner
Partner operations
Onboards and manages publishers, content owners, distributors, advertisers, agencies and demand partners with structured commercial relationships.
→AstraServe
Ad server
Campaign delivery, creatives, ad-break decisions, targeting, frequency, video-ad serving, reporting and CTV/FAST advertising workflows.
→AstraXchange
Ad exchange
A marketplace layer for inventory and demand matching, auctions, programmatic transactions and exchange controls.
→AstraDemand
Demand connectivity
Connects advertiser and agency demand, buying workflows, DSP integrations and campaign demand to eligible inventory.
→AstraYield
Revenue optimisation
Optimises fill, demand priority, pricing, inventory value and monetisation decisions across available ad opportunities.
→AstraLedger
Revenue + reconciliation
Tracks impressions, revenue, partner shares, settlement, audit trails and publisher-facing commercial reconciliation.
→AstraSignal
Opportunity signaling
Converts SCTE and timed events into correlated advertising opportunities that can flow into serving and decision layers.
→AstraPolicy
Commercial rules
Applies eligibility, frequency, territory, rights, suitability, campaign priority and business rules to monetisation decisions.
→AstraCommerce
Interactive commerce
Connects video experiences with offers, shoppable media, partner commerce, attribution and transactional journeys.
→AstraMeasure
Measurement + attribution
A roadmap layer for campaign measurement, cross-surface reporting, attribution and commercial intelligence.
→AstraAudience
Audience intelligence
A roadmap layer for privacy-conscious segmentation, context, audience signals and addressable decision support.
→Global category: streaming + CTV advertising technology
The long-term objective is to build an independent monetisation stack for FAST, OTT, CTV and digital video in categories served by Google Ad Manager and other global ad-tech platforms. The differentiator is native awareness of media operations, SCTE, playback, content and rights context.
Category benchmark
Ad serving, exchange connectivity, demand, yield, measurement and reporting
Trendest approach
Commercial logic built into the same ecosystem that knows schedules, breaks, content, playback and delivery
Development principle
Build modularly, validate in Trendest TV, then commercialise as SaaS/PaaS and standalone integrations